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Get the latest news and information from High Level Marketing's blog, On the LEVEL.



2 min read

Key differences between Google UA and Google GA4

Google Analytics (GA) and Universal Analytics (UA) are two versions of Google's analytics platform. UA was the previous version of GA, while GA4 is the platform's latest iteration. There are several...

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2 min read

Google GA4 vs Universal Analytics: Key Metric Changes

Google Analytics 4 (GA4) is a web analytics tool that helps...

4 min read

HIMSS: HLM's Guide to This Year's Ultimate Global Health Conference

As a HIMSS23 event sponsor, we're excited to share with you...

8 min read

Assisted Living Marketing: Tips for Boosting Your Online Presence

As an executive director or marketing director of a senior...

4 min read

Why That 2-Star Review is Killing Your Business

Your Online Reputation is Now More Important Than Ever As a...

7 min read

The Increasing Importance of Customer Reviews

As a business owner (or the point person responsible for...

2 min read

Welcome to Your New Dashboard Experience!

On November 29, 2022, High Level Marketing launched the new...

6 min read

How to Generate Quality Backlinks to Boost Your SEO Rankings

Want to up your website's SEO game? Generating quality...

7 min read

Uncover the SEO Metrics that Really Matter: A Comprehensive Guide

As a small or mid-sized services business, staying ahead of...

4 min read

3 Major Reasons Why Small and Mid-size Businesses Often Fail With PPC

Pay-Per-Click (PPC) advertising can boost website traffic,...