Recent studies have shown that 70% of adult children choose retirement communities, assisted living communities, or in-home care based on online reviews. As more social media platforms incorporate review functionality, the ability to comment, share photos, ask questions, and engage, the greater the importance of this becomes to the overall digital marketing strategy of helping to grow your brand and increase your resident count. The digital ecosystem is no longer a single channel but encompasses many channels working together with various points for engagement and learning.
